targeting
Targeting: A Mobile Audience
In today’s agile technology industry , we strive for ways to target audiences. In the advertising sector we usually hire others to do the work for us (Google AdSense). We invest a portion of our expenses towards advertisements, wait for revenue to start rolling in, and eventually repeat. On the other hand, if we’re not trying to sell anything and want to spread a message or promote ourselves, a paid option might not be feasible.
In my eyes there’s a way to do both, in your own time and without expensive overhead. In this part of my “Targeting” series, I want to share some advice on targeting a mobile audience.